We use tracking and analysis tools to ensure ongoing optimisation and the need-based design of the Website. Tracking also enables us to collect statistics regarding the use of the Website, which helps us to enhance our online presence using the resulting findings. The legal ground for the use of tracking and analysis tools is the consent you provided in the cookie banner or in the cookie and tracking tool settings
pursuant to sentence 1 of Art. 6 (1a) GDPR.
The following description of tracking and analysis tools also reveals the respective
processing purposes and the data processed.
a. Google Analytics and Google Firebase
The Website uses Google Analytics, a web analysis service of Google Inc. (‘Google’). Google Analytics uses cookies, or text files, which are stored on your device and which enable your use of the website to be analysed. The information created by the cookie about your use of the Website is generally transmitted to a Google server in the USA and stored there. Google Analytics has been enhanced on the Website to include the code ‘gat._anonymizeIp();’ in order to ensure the anonymous collection of IP addresses. With this code, your IP address is first abbreviated by Google within member states of the European Union and in other contracting states that are party to the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and abbreviated there in exceptional cases.
On behalf of us, Google uses this information to assess your use of the Website, to compile reports about Website activities and to provide other services related to use of the Website and the internet to the Website operator. The abbreviated IP address transmitted from your browser as part of the Google Analytics service will not be merged with other Google data. You can prevent cookies from being stored on your device by adjusting the browser settings accordingly; however, if you do this, you may not be able to fully use all of the Website’s functions.
You can also prevent the collection of the information generated by the cookie related to your use of the Website or app (including your IP address) and the processing of this data by Google by downloading and installing the browser add-on available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en-GB.
Alternatively, you can prevent the collection of data by Google Analytics when you use a mobile device by clicking on the following link. Doing so will save an opt-out cookie that will prevent the future collection of your data when you visit this website: Click here to opt-out of Google Analytics.
Further information about Google Analytics can be found here.
Further information about Google Firebase can be found here.